Racked LA featured the Wildfox Kids lookbook on 24th April 2012 (click below):
New York, NY – Wildfox Kids, the “little sister” adaptation of American vintage-inspired womens knitwear brand Wildfox Couture, introduces their Fall 2012 collection and campaign featuring Violet Hume, daughter of model Kirsty Hume and actor/musician Donovan Leitch.
Launching its first collection in 2009, Wildfox Kids is a L.A.-made collection of super-soft tees, sweatshirts, sweatpants and leggings for girls ages 4-14. With continued growth and success of Wildfox Couture’s supreme quality and fit, development of a kids line seemed only a natural progression for the brand. As the creative force behind both Wildfox Couture and Wildfox Kids, co-designers and childhood friends Emily Faulstich and Kimberley Gordon say “We transformed our graphics and bodies from the womens line into fashionable designs that we would have wanted to wear ourselves as kids.”
Emily and Kim have created a line that translates the exact roots of where they began their creative journey together to their younger fans, all the while maintaining consistent with the unmatched comfort and design of all Wildfox garments. The core designs are miniature versions of key pieces in the women’s line – which include the crew neck, v-neck t-shirts and baggy beach jumpers as seen on celebrity kids like Nahla Aubrey, Anja Ambrosio, and Sadie Sandler, and young stars such as Selena Gomez and Taylor Swift.
This collection is a nostalgic tribute to what it feels like to be a child, surrounded by imagination and magic, constantly getting the happy, heart swelling feeling of youth and love for life, when little birds and alligators could be best friends and every day held a mysterious and exciting story waiting to unfold. Reinforcing the idea that you really don’t have to grow up as you grow older, this collection celebrates the magic of being a kid.